Brand guidelines | VC Equestrian

The mark

There is one logo file. On dark grounds the same image is used reversed; the crest may stand alone where there is not room for the full lockup.

On a light ground

On a dark ground

Crest

Download the logo pack (.zip)

Clear space and minimum size

Space equal to half the logo's height stays clear on every side. No text, image or border enters that area.

The clear space measures half the logo's height on each side. The dashed frame above is drawn from that rule, not from a fixed value.

72 px

40 px

24 px

Below 24 px in height the lockup stops being legible. Where there is less room, use the crest on its own.

Colours

Eleven values, read straight from the site's own stylesheet. Navy and gold are the brand colours; the pale tones are grounds.

Ink #0a192f rgb(10 25 47)
Ink raised #10203a rgb(16 32 58)
Ink deep #071224 rgb(7 18 36)
Gold #866627 rgb(134 102 39)
Gold mid #a8823a rgb(168 130 58)
Gold light #c9a54a rgb(201 165 74)
Gold high #e3c884 rgb(227 200 132)
Paper #ffffff rgb(255 255 255)
Alabaster #faf9f6 rgb(250 249 246)
Stone #f1efe9 rgb(241 239 233)
Stone deep #e7e3da rgb(231 227 218)

Typefaces

Two families, both free on Google Fonts. Playfair Display sets the headings, Archivo the running text and the labels.

Headings

Playfair Display

International three-day eventing

400 · 500 · 400 italic

Body

Archivo

Results, horses and chronicles from a competitive season.

400 · 500 · 600 · 700

Correct use and misuse

Use the logo as supplied. Every example below is the real file distorted in CSS: none of these treatments is permitted.

Correct: Use the supplied file at its original proportions, on a plain ground, with the clear space left free.
Avoid: Do not alter the proportions — neither stretched nor squashed.
Avoid: Do not rotate or tilt the logo.
Avoid: Do not recolour the mark, in whole or in part.
Avoid: Do not place it on a ground that leaves too little contrast.
Avoid: Do not add shadows, outlines, gradients or any other effect.

Partner badge

Partners with an active agreement may show this badge on their own site. Copy the snippet and paste it where it belongs: it links back to this page.

Embed code

<a href="https://vc-equestrian.com/en/partners/brand/">
  <img src="https://vc-equestrian.com/assets/brand/official-partner-en.svg"
       alt="Official Partner · VC Equestrian" width="261" height="36" />
</a>

Legal note

The VC Equestrian logo, crest and name belong to Vittoria Camponovo (© 2026). These files are made available for editorial use and for partners with an active agreement: reproduce them as they are, without modification, and never in a way that implies a collaboration or an endorsement that does not exist. Any other use requires written permission.

Request permission